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Marketers and small-scale businesses dearest running Facebook ads because they yield fantastic results at a low cost.

Plus, Facebook ads are also actually easy to run…right???

Did anyone out at that place (particularly designers) only sigh?

As the Director of Marketing for a minor concern, I am as well the entire Section of Marketing, so I personally create our Facebook ads from strategy to pattern to implementation. As a Creative at heart, I enjoy the graphic design part of my job and nevertheless, I dread the days I have to spend designing anything for Facebook ads.

Yes, advertising with Facebook is oft very simple, but with the e'er-changing and frequently opaque artistic requirements, things can get tricky and frustrating on the ad creation side. None of the post-obit Facebook advertisement problems I've encountered are insurmountable past any means (and I'll show you how to work around them). Only man does it go frustrating (and kinda funny) sometimes.

Facebook Advert Fail #1: The Pixel That Got Away

Accept you ever tried to utilize an image for an advertising that wasn't exactly Facebook's "recommended" size? I accept (on accident)! As you might imagine, it didn't go too well.

My single prototype advert was rejected one time because information technology was one pixel off from the recommended size. The toughest part of this wasn't so much that it was rejected merely that there was no error message or reason given for the rejection. Ability Editor was just stuck and no thing how many times I tried uploading the image, the preview just stayed blank.

To troubleshoot, I restarted Power Editor, re-created the entrada once again from scratch, and tried a different browser – only naught made a difference.

Finally, I checked my creative and saw that it was 1200 x 627 pixels instead of the "recommended" 1200 10 628. When I adapted the paradigm, it loaded into my campaign perfectly Similar NOTHING HAPPENED.

I don't become mad about strict requirements on creative; graphic designers are very used to that and creativity thrives under constraint; merely, I do wish Power Editor would have given me a head'south up near what was wrong.

How To Prepare It: If something goes incorrect during your ad cosmos and you can't effigy out why, double check your creative to brand sure information technology matches Facebook's recommended ad specs exactly.

Facebook Advertizement Fail #2: What Are Words?

Here's something yous may non know: illustrations of falling snow are really words!

Wait, what? Permit me explain. A few months ago I was creating a carousel advert to feature some of the best deals for our Christmas auction and I kept getting the "your advertisement may not run" fault message because there was "too much text" in it. I started to strip text, test, strip more text, so test over and over again until there was literally no text in the ad:

Equally you can run into, there is zip text in this epitome but the Facebook ad still failed. Okay, maybe a lilliputian if y'all zoom in on the Jensen DUB logo, but it certainly does not deserve a warning at all, let alone an "Image Text: High" alert.

And so I did what anyone would do in this situation: LOL'ed, took a screenshot, then later wrote virtually information technology on the WordStream blog. 😉 I besides sent the screenshot to Facebook and nicely asked for an caption and some management on how to fix it. A couple days later I received a phone call from the Facebook ads squad, and they were every bit baffled as I had been at start.

Just by so I had figured out by trial and error that when I removed the snow graphic, my image (even with some existent text in it) passed with no issues! In other words: the program was reading the snow every bit text.

How To Fix It: Contact Facebook ads support via Power Editor. They're very helpful and nice! Also, after that incident the Facebook text overlay tool has earned a coveted spot on my Chrome bookmark bar alongside heavy hitters like my Shopify login and Google Analytics. If you aren't using that tool nonetheless and you put text in your ads, I highly recommend y'all check information technology out.

Facebook Ad Neglect #three: Exceptions AKA Text On Product Images

We sell machine stereos (among many other aftermarket car accessories) and some of our best performing ads feature product images. If y'all remember I can just drib in a nice beauty shot .png of the latest Apple CarPlay receiver into Photoshop and be on my merry way – think again.

There is a LOT of text on a product image like that and even though they say this should authorize for an exception, that has non (until recently) been my feel for our products. My workaround was to use a Gaussian blur on ALL of the text including the logo (ugh) on products like these:

Simply taking the text off of a multimedia receiver is a bad option considering the content on the product's screen is intrinsically tied to the appeal and value of the product! That is of form why Facebook fabricated product images an exception, and even though those exceptions are supposed to be automatically practical, they were not in my example.

When I spoke to a very nice gentleman at Facebook about the snowflake/text debacle I mentioned this issue to him as well. He basically told me that next time I meet that trouble, to let him know and he'd see what he could do. He never said he would (or could for that matter) do anything to help me business relationship-wide or to prevent it from happening again.

Since that conversation however, I haven't had any problems with an advertizing getting rejected for having likewise much text when it features a text-laden car stereo receiver. Did they modify something on my account or to the ads software in full general? Mayhap. Am I only getting lucky? Perhaps. Is it my place (a mere mortal!) to question the vast mysteries of the Zuck? Probably not.

How To Prepare Information technology: If you know you have an advertizement coming up that will accept text in it merely should qualify for an exception, start your advertisement creation early in case yous demand to contact Facebook ads back up to become it resolved.

Facebook Ad Neglect #4: Editing Additional Posts on Instagram

I 24-hour interval I noticed that a boosted post was getting a lot of engagement on Instagram and I idea I'd change the link to a new optimized landing page I had just finished working on.

Should I have just had the best link on there to begin with? Yep, of course I should accept but that isn't e'er how things go when y'all are a one-woman marketing department (or fifty-fifty if you're non). Plus, think that this is a post about fails.

So here'south what I learned from this particular Facebook neglect. You lot are allowed to edit your additional postal service and change the link on your ad only there's a catch. The Instagram ad preview in Power Editor updates with your new link Just it does not in fact modify the link on your alive Instagram ad. Boo. If yous somehow forget the link entirely, you cannot get back and add together ane. Boo! However, if you desire to alter or add a link on a boosted postal service on Facebook information technology will really change the link. Yay!

How To Set It: The dazzler of the boosted mail is that it's so easy and cheap that 1 might exist tempted to exist compulsive most clicking that "boost now" button. Instead, slow down and make sure your advertizement content is 100% workable on both Facebook & Instagram (if you take Instagram and it's linked). Pretend that your additional ad is a printed ad y'all won't be able to alter once information technology runs (b/c on Instagram it basically is).

I Nonetheless Dearest Facebook Ads

I wrote a post concluding year nigh stretching a pocket-size business marketing budget and I still believe paying to play on Facebook is a must for everyone. Facebook ads are such a cost-efficient way to promote your business that it's worth all of the fails in the cease.

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Source: https://www.wordstream.com/blog/ws/2017/03/02/facebook-ad-fails

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